Randy Phelan
Randy has over 25 years in the food service industry which has included a wide range of positions. From restaurant operations manager to various regional and national sales and marketing positions for leading manufacturers. He has worked for companies such as Victory Refrigeration, Sharp Electronics, Dean, U.S. Range, Cambro, and International Storage Systems. His many years of experience with manufacturers have given him the opportunity to work closely with chains, consultants, dealers and end users.

Before merging with Auerbach Associates, Randy formed J.R. Phelan & Associates in 1996. J.R. Phelan & Associates has been a proactive results driven company that places a high priority on relationship selling, problem solving and building market share.

Paul Auerbach
Paul has over 25 years experience as a manufacturer’s rep in the foodservice equipment industry. Paul brings both technical and engineering background to the company. Formerly, Paul was president of Auerbach & Associates, a family business that was started in 1964, which Paul took over in 1997. Paul joined Randy Phelan in 2005 to form Auerbach Phelan Group. He has experience with kitchen and bar design, including autocad, and specializing in stainless steel fabrication, refrigeration, and ventilation. Paul’s services to our dealers and consultants emphasize selecting the right level of equipment for the specific project, with consideration of performance, value, and application.

Paul lives in Las Vegas and his additional responsibilities include managing company strategies and finances, along with supporting key customers and his partners in Southern California.

Lyman Moore, CFSP
Lyman joined Auerbach Phelan Group in 2007 and has over 10 years of factory experience as Vice President of Sales and Marketing with The Bevles Company and National Accounts Manager with CMA Dishmachines. Prior to being on the sales side of the business he had an operational background of over 20 years in Fine Dining, Restaurant & Bar Management, B&I Food Service, College Food Service and Fast Casual.

With an emphasis on Consultants, Schools and End Users Lyman’s operational background enables him to provide equipment solutions for every aspect of the business. In addition to field sales, Lyman heads up the Marketing Department for Dynamic Equipment Solutions.

Hillary Moore
Hillary joins Dynamic Equipment Solutions as a Territory Sales Rep with a special focus on Schools and Hospitals. A graduate of Long Beach State University, Hillary brings Restaurant and Bar Operational experience with her.